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How to determine the target audience of a website?
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If you have a website it's important to know who your target audience is. When you know your target audience you can tailor your website's content design and marketing to their needs and interests increasing the likelihood that they will return to your website and take a positive action such as buying a product or requesting a quote. In this blog post you'll learn how to determine your website's target audience! Conduct market research Conduct market research: Market research can help you learn

How can you best use social media to promote your blog?
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Social media is a powerful tool to promote your blog and reach a larger audience. But what is the best way to do that? Below some tips on how to use social media in the best way to promote your blog. promoting your blog. And thereby attract more traffic to your website towards your website! Choose the right social media platforms It is important to know which social media platforms work best for your target audience. There are countless platforms available but not every platform is equally suitable

Flexibility of a CMS
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As a website owner you want a website that is flexible and grows with you. You want to be able to add new features to your website as needed without having to have a new website built. Fortunately a CMS (content management system) provides a solution. With a CMS you can easily add new features to your website such as contact forms surveys etc. Different content management systems have their advantages and disadvantages. In this blog post we will look at content management systems in general and

The importance of colors in the design of your website
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Colors are an important part of your website design. They have a great impact on user experience and brand image. By choosing the right colors that match your target audience and your brand's message and using them effectively in a consistent color scheme you'll ensure a professional look and feel and a better user experience for your audience. In this blog post we take a look at the importance of colors in the world of digital marketing. Colors evoke emotions It's important to remember that colors

What should a modern website have?
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When you start thinking about creating a website there are a number of things to consider. In this blog post we're going to take a look at what a modern website looks like. And what points you need to keep in mind. A modern website should have various features and functions to meet the needs and expectations of the visitors and the website owner. Here are some of the important aspects that a modern website should fulfill: Speed: A modern website should load quickly. If visitors have to wait for

Is an SSL certificate mandatory for my website?
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An SSL certificate has become increasingly important in recent years and must now be installed for almost every website. This is mainly due to the changes in data protection legislation. With the AVG a large number of websites are now required to install an SSL certificate on your website. In this blog post we'll take a look at whether this is necessary for your website and how you can do it. SSL certificate is mandatory as soon as personal data is processed For the vast majority of webmasters

Engage your website visitors in your brand story
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A brand company or website always has a story of how it came to be. Websites are a nice way to explain your company's history and vision. This helps convert visitors into paying customers and is also a way to show that search engines like Google trust your business or brand. In this blog post we'll look at how to tell your visitors about your brand story. What is a brand story? And what exactly is your brand? A brand story is the vision behind your company or business and it can be conceived and

Tips for promoting your website as a self-employed person
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As a self-employed person you often rely on your website to attract new clients and promote your work. To promote this website and bottom line your services you can use a variety of avenues. In this blog post we'll look at what sources and avenues you can use as a ZZP'er to promote your website. Leverage social media channels Social media is a powerful tool that many businesses use successfully to promote their services or products. Social media can be used both at no direct cost and for a fee

Useful apps for digital marketers
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As a business owner or freelancer you often depend on your website for the survival of your business. With a number of mobile apps you can keep an eye on what's happening on your website and track some things on the go. In this blog post we'll look at some handy apps you can use for digital marketing. Or are just handy if you run a website. Google Analytics Google Analytics is already used by many webmasters. It's the standard way to track what's happening on your website. For example it tracks