Google is the most used search engine in the western world and can make or break the success of a website. In this blog post we take a look at the impact that Google algorithm updates can have on your website traffic. And how you can best arm yourself against it. The importance of Google algorithm updates Every website owner naturally wants to appear high up in Google's search results. Google's algorithm determines which websites appear at the top and which end up further down. With each update
AnswerThePublic is a tool that allows you to quickly get an overview of content ideas that you can use to answer questions on your website. questions on your website. In the form of standalone pages landing pages or blog posts you can answer these questions in written text videos or infographics. In this blog post we'll look at the different ideas you can and how you can turn them into content. Every website owner needs content to promote their website. Even in 2024 this is still the best way to
Google Analytics is a comprehensive tool that you can use to track statistics for your website. There are many other options that you can also use for this purpose. However thanks to the integration of other Google tools such as AdSense Ads and Search Console Google Analytics remains the default option for many website administrators. Setting up and installing Google Analytics is simple and can be enabled with a single piece of JavaScript in your header. If you want to know how to do this for your
There are many different tools you can use to track your website's statistics with Google Analytics being by far the most popular choice. Thanks to the integration of insights from Google Search Console Google AdSense and Google Ads this is often the default choice for many websites. In this blog post we'll take a look at the Pages and Views report and all the information you can glean from it and use to optimize your website. The Pages and Views report is a useful report to keep an eye on regularly
You may have many different plans for a website. It makes sense to set longer-term goals for it so that you can track and celebrate milestones. Working on a website every day can sometimes feel like a never-ending prayer. That's why it's motivating to take a look back from time to time and track what you've achieved. This should motivate you to keep going and fight for the results! Different types of websites have different goals One of the main goals of any website is to attract visitors. Whether
Content on a website can be recycled in a number of ways to make the most of it. In this blog post we look at the options and tactics you can use. Here's how you can make the most of every piece of content! Posting content on social media Blog posts or other content can often be used and deployed on social media most people will already be doing this. However you can also take a more elaborate approach than just posting your URL on your social networks. You can also explain the key points of the
Not everyone has the same opportunities and daily life naturally takes place on the Internet. Your goal as a website administrator is of course to make your website and the content it contains accessible to as many people as possible. It's up to you to take some disabilities into account when doing so. In this blog post we'll look at how you can make your website as accessible as possible and what other steps you can take to test it! To test your website for accessibility you can use the following
There are many things and jobs you can get involved with when managing and running a website. Content production or the creation of written text video social media images or audio. is a task that many businesses focus on. . This is because this content can lead to you ranking better in the search engines and appearing for more search terms. However if you have created content for the big search terms you might think that this task is done. However if you limit yourself to just the big search terms
File names for images documents or PDF files are often ignored and only entered at the last minute. However as with ALT text it makes sense to treat it carefully so that it is better indexed and recognized by Google and other search engines. In this blog post let's look at the best practices for doing this and how you can apply them to your website! There is a lot of work you need to do for each website you manage. The list that Google takes into account for ranking your website includes more than
