Responding to your most popular content
Content marketing is a strategy for many websites that can bear a lot of fruit, as content can always work for you. Without having to be constantly active after publishing it. Once you have Once you have a base of content live on your website you will always have certain content on pages articles or posts will be more popular than other results. In this blog post we take a deeper look at how you can capitalize on this, and expand your success as a result. Let's get started!
Analyze the results of your content
Understanding what appeals to your audience is crucial to the success of your content marketing strategy. Fortunately, there are some powerful and free tools you can use to gain insight into the performance of your content. All of these tools, in the case of Google Analytics, can be activated with a small piece of code in the header of your website, or for convenience, with a plug-in for WordPress. Google Search Console and Google Search Console Insights is even easier to set up, just by adding a TXT record in the DNS. To do this, read the following article.
Free Tools for Analytics
Google Analytics: This platform provides detailed statistics about your website traffic, including page views, visitor demographics, and traffic origin. It is an invaluable source of insights for understanding the performance of your content.
Google Search Console: Allows you to gain insight into how your site is performing in Google's search results. It provides information on keywords, clicks, impressions and indexing of your site.
Google Search Console Insights: This tool is specifically designed to provide insight into the performance of your content. It combines data from both Google Analytics and Search Console to help you understand how your content is performing and how users are interacting with it.
Further expand popular results and keywords with more content
Once you've identified popular content, it's essential to build on it. This can be done in several ways:
Content expansion: Enrich the best-performing content with more in-depth information, new insights or current data. This can help strengthen your search engine rankings and continue to engage your audience. So you can also update existing content once, for example, a new line of thought has emerged behind it, new products have come out that make the problem easier to solve, and more.
Content diversification: Use different formats such as videos, infographics, podcasts or interactive content to present your popular topics in new and engaging ways. This increases your audience reach and engagement. You can also recycle your content this way, expanding the same topic beyond a written piece to an infographic that can be shared on social media.
Keyword Optimization: Use the relevant keywords and search terms that are gaining popularity in your industry. This increases the visibility of your content in search engines and attracts more traffic to your website.
Authority on a specific topic
By consistently producing high-quality, relevant content on a specific topic, you can establish yourself as an authority within your industry. This builds credibility with your audience and can lead to increased loyalty and engagement. Additionally, through repeated publications on a specific topic, search engines can consider you a trusted source and improve your ranking in search results. Even beyond the search engines, high quality content can help you differentiate yourself on social media, LinkedIn is a good example of how an opinion or piece of written text can still have a big impact in your industry. Whereas on other social media it mainly emphasizes visual media. Is LinkedIn another platform where text-based content still has a place.
Responding to your most popular content is an ongoing process that requires you to stay current with the changing trends and needs of your audience. By regularly analyzing, expanding and improving, you can continue to optimize your content strategy and increase its success. For example, it is helpful to join certain social media channels, and join communities even outside your own groups. This way, without much effort, you can see all the latest trends, and how you can use this for your content.
