Koko Analytics privacy in website statistics

Website statistics are essential for tracking the performance of your website. But how do you do this in a way that preserves the privacy of your website visitors in WordPress? You can do this with Koko Analytics. From the same creator as the popular plugin MailChimp. Koko Analytics has put a focus on website statistics tracking.

Tracking statistics for your website can be done in a lot of ways, by far the most popular method is through Google Analytics. Like a lot of things on the web, Google of course has one of the most widely used tools for this. With integration of Google Search Console and Google Ads, Google Analytics has an edge with internet marketers. This is because campaigns can be optimized like with no other tool, and that it can track exactly how many conversions take place based on a click on the ad.

If you are that internet marketer then Koko Analytics might not be the most suitable tool for Website analytics. If you have a hobby blog or a non profit website then Koko Analytics is the choice for you. With a clean interface, easy installation and no "scary" collection of data you can use Koko Analytics for your basic statistics without any worries. Let's take a look at the further pluses.

Privacy first

Putting the privacy of your visitors first is often difficult to do with existing website statistics. This is also often not what website managers are looking for. Every visitor should be traced back to where they came from, what they do on your website and what actions they take. That is the goal of many websites to get the most out of each visitor.

Koko analytics can be seen as barebones, but what they have going for them is that you can make a statement on your website for the privacy of your visitors. In the age of browsers like Brave, this is a welcome addition for a legion of internet users who hold privacy in high esteem. The biggest argument made is that website data does not leave your website. Where almost all website statistics tools store your visitor data at an external or third party location, all data collected by Koko Analytics is not stored at an external location.

What can you read within Koko Analytics?

The data you can read within Koko Analytics are the following statistics, the website visitors, the total number of page views and the real-time page views. Also, of course, you can see which pages are performing best and where your visitors are coming from. For many websites this is already sufficient information. Keep track of where your visitors are coming from, for example largely organic or just through Social media. Will indicate in which branch you should put more energy.

The pages that attract the most visitors will show you which recipe you should use for your other posts or products. For example more text or more media. So that this recipe for success can be duplicated in future posts or adjusted in previous posts.

And real time visitors is nice to keep open while you are busy with something else. This can motivate you to get back on track with earlier projects. Or distract you from peering at the statistics. So watch this a bit so you don't lose productivity.

Installing Koko Analytics within WordPress

Installing it within WordPress is very easy and works just like any other plugin. You can look it up in the plugin library in the WordPress hosting administrator environment and install it like any other plugin.

If you would like to see another knowledge base article from MijnHostingPartner.nl for this on how to install it in our hosting, please send an email to the helpdesk. Then we will put this on the list to add to the knowledge base.

Is it a valuable replacement for, say, Google Analytics or Microsoft Clarity?

In my opinion, the target audiences are different for Koko Analytics. So it doesn't have to be a direct competitor to Google Analytics or Microsoft Clarity. But it can be a nice light way of collecting website statistics, without having to transfer all data to third parties.

This makes it extremely suitable for a hobby website, or a non profit website where you do not have the goal to become rich with this. For a lot of blogs and websites for associations or forums the privacy statistics from Koko will be more than enough.

Also with Koko Analytics you will still need to display a cookie notification in the default configuration. It is however possible to disable this completely. However, you will miss out on important data.

Which statistics tool do you use for your website? Let us know about it!