What is your website most frequently visited with?

Knowing which device and operating system your website is most frequently visited with is interesting for several reasons. For some time now, mobile traffic has obviously become part of the daily picture, but how many people still visit your website via other devices? In this blog post, we explain this to you in detail.

Checking in Google Analytics

To check this, you need a statistics tool on your website, the default option used by many is Google Analytics. Mainly because Google Analytics also works seamlessly with other Google tools such as Search Console, Ads and also AdSense. Therefore, it is often the default choice. It is also easy to install on your website; in WordPress, for example, you can install the official Google plugin Google Sitekit. This links everything for you at once.

If you have linked Google Analytics to your website, you can view this under the following menu.

Go to Reports -> Technology -> Technical overview

You will then see a report on the different operating systems used to visit your website. You can find more information about this here.

In the overview you will see the following operating systems listed, let's go through them in case you do not yet know exactly which devices are involved.

• iOS is the operating system of the iPhone and in this example the most commonly used device for visiting the website.
• Android is the operating system of Android phones, which is based on Linux/Google. For example, Samsung, Motorola, Nokia, Oneplus, etc.
• Windows, is the most commonly used operating system for laptops and desktop computers and will be familiar to everyone.
• Macintosh is the desktop and laptop operating system from Apple and is used by Macbooks, for example.
• Linux is the open source operating system for desktops and laptops. It is also frequently used by servers.
• Chrome OS, is a series of laptops with the operating system from Google. It is also based on Linux.

In the report that then opens, you can select the time period at the top right, such reports are often run over a longer period of time. They can be set to 6 or 12 months, for example. This will give you a better idea of which devices are most frequently used to access your website.

The website used here as an example is a blog created with WordPress and is therefore read by most users on mobile devices. With iOS and Android. Of course, this may be different for your website, but this is often the norm for blogs. Business or technical websites, for example, are more likely to be visited from desktops and laptops, but this too may be shifting more and more.

Draw conclusions and take action

It's up to you as the website owner to design your website to be usable on all devices if the majority of your website visitors are using cell phones. It is then important that you think carefully about how your website can be used on these devices. Don't just test your website extensively with your own cell phone, but also try out different screen sizes, e.g. with Google Chrome's developer tools. Here you can adjust the screen dimensions to test different sizes.

Almost all popular themes in WordPress have dynamic styling that automatically adjusts to the user's screen size. However, it is important to check that everything still works correctly. So go through menus, links and any other areas or functions that you have activated on your website. And make a note of any issues you come across to check and resolve. If you test indiscriminately and then don't make improvements immediately, you'll quickly fall into oblivion. So try to draw up an action plan for all the points you come across and stick to it.

This will give you an accurate picture of how and with what your website is most frequently visited. And you can use this in the content you publish and the way you format it. This will ensure that your website has the best success!

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