Tips from Google to increase traffic to your website
Every webmaster is looking for ways to increase traffic to their website. More visitors means more views of your product, ads or links. This, in turn, means you can expect more sales at the end of the month. However, increasing traffic is not the easiest part of running a website. In this blog post, we'll cover the latest tips from Google published on their AdSense blog.
Google AdSense is the largest advertising network that is relatively easy to qualify for as a new webmaster. With no traffic requirements like many other networks and personalized ads for your users. Also, you can be sure that you are placing high quality ads. With the other parties you can choose as a budding webmaster, this is certainly not guaranteed. And ads can be distracting and scare away visitors that you have put a lot of effort into attracting.
Three forms of advertising to bring visitors to your website
There are three forms of advertising to bring visitors to your website, which can be divided into the following three types:
Paid promotions are promotions where you have to put your money where your mouth is, with a number of different options in the channels that you can use, this is usually either the search engines where you can advertise on keywords. The social media sites where you can run a paid promotion. Or on the display network of an advertising partner. This can also be a local business where you use a website, radio or television ad to drive traffic to the website.
Own promotion is basically anything where you use your existing network to drive traffic to the website or a new blog post. Think of an email list that you can use to let subscribers or customers know about new products or information. Or you can use it to inform your followers on social media. In short, anything you put your own spin on and don't have to pay per click falls into this category.
Earned Promotions are considered by Google AdSense to be sites that link to you and thus generate traffic. This can be another blog, news site or other listing that can drive traffic to your website. These are the famous backlinks that continue to play a pivotal role in your website's success in a variety of areas. However, according to Google's guidelines, backlinks cannot be bought. But you have to earn it in their eyes.
Of course, in most cases, these three forms of advertising can work together and reinforce each other. A user can come from a paid promotion, subscribe to a newsletter, and link to your site. And a combination of these possibilities. Often it comes down to the content you provide on your website. Below, we'll take a look at what Google considers excellent content.
The key to excellent content
Content can come in many forms, again, what is most valuable content is the content that is hosting on your website. This is because you get the most traffic on your website. You can have 10,000 likes for a post on Instagram, but the bottom line is that you can't do much with it if only 2 of them come to your website. Traffic to your website is more trackable, brings you ad revenue, and has a chance to convert. Therefore, traffic on your own website is still the most valuable.
According to Google AdSense, website content should be visually appealing and provide valuable information to visitors. For example, interview stars in your field and invite visitors to read and share old content. Linking content to keep a visitor on your site longer can be a valuable strategy. The longer a visitor stays on or returns to your site, the more you can expect to build a connection.
How to attract more visitors to your website
So, if your content is sophisticated and well received, the question becomes how to get more visitors to your website. There are several ways to do this:
Organic interaction with social media.
Social media is used by many people, so it's important to research where your target audience is most active. For example, is there a large community on Facebook, or is it more visual on YouTube or Instagram? It's up to you to figure this out and take advantage of it. Post valuable content often and don't be afraid to engage with others. This way, you can increase your organic social media interaction and attract more visitors to your website.
Email lists have long been known to be a powerful tool for attracting users to your website, but they should be used wisely. After all, one wrong email or one too many emails per week can lead to a large number of drop-offs. To convince people to sign up for your newsletter, it is advisable to offer a free incentive in the form of a promotion, ebook or other free offer.
SEO | Search Engine Optimization
Search engine optimization is the focus of many other parties. Therefore, it is always a task to make a breakthrough in this area. Your contact must be better than the competition to get to the top. This is a science and a profession in itself. Would you like to be supported by our experts? Then take a look at our services at MijnWebdesignPartner.nl.
To have a better chance of ranking in the search engines, it is important that you publish new content regularly. And try to get as much traffic as possible.
Free advertising can come in different forms. Google AdSense gives a press release with a unique twist as an example. Or what makes your content unique, and then share that with your audience. So it's really just social media marketing, hoping that other websites will pick it up and publish it as well. In practice, you'll find that it's not that simple.
So there are always ways to discover and explore that can bring more visitors to your website. We recommend always keeping a combination and not putting all your hopes and business on one medium. So stay diverse and always keep up to date with the latest developments in your market.
Read the original article from Google AdSense at: https://www.google.com/adsense/start/resources/how-to-grow-your-website-traffic/