Introductory course for Google Analytics and Gemini

Google Analytics is the most commonly used statistics tool for your website and gives you insight into where your visitors come from, what they do on your website, and whether they perform a positive action. However, it is packed with options and data and can therefore often be confusing for beginners, or it is not entirely clear where exactly you need to ask your question. Gemini is Google's AI tool and can do an incredible amount. But sometimes it can be difficult to know what to use it for or how to use it.

Fortunately, Google itself offers workshops on this topic. In this blog post, we'll look at how you can use them and what you can learn in these introductory courses.

Google offers several workshops to help you familiarize yourself with many of Google's features. For example, there are workshops on the basics of digital marketing, an introductory course for creators on YouTube, and many other resources that you can use for free. If you are just taking the first steps for your business, it is definitely worth taking a look here.

The courses are in English and can be found at the following links:

https://skillshop.docebosaas.com/learn/courses/8108/get-started-using-google-analytics

https://www.coursera.org/specializations/ai-essentials-google

Now that you know where to find these courses, you should take a look at the specific benefits they offer for your website or business. At MijnHostingPartner.nl, we see every day that a fast website is the foundation, but that the right knowledge of tools makes the difference between a website that is "online" and a website that "achieves results."

1. Google Analytics: From data to insights

In the introductory course to Google Analytics, you will learn the basics of GA4, the latest standard. Among other things, you will learn:

• Installation and configuration: How to implement the tracking code correctly (something that fits perfectly with your hosting package).
• Understanding user behavior: Where do your visitors come from? Do they come via Google, social media, or directly?
• Measuring conversions: You will learn how to set goals so you can see exactly whether the new blog or campaign page is actually leading to more inquiries or sales.

2. Gemini (AI Essentials): Work smarter, not harder

The Gemini course on Coursera aims to make AI tangible for your daily work. Here you will learn:

• Effective prompting: How to ask Gemini the right questions to get high-quality text, ideas for social media, or even help with programming.
• Increase productivity: Use AI to draft emails, analyze data, or prepare presentations in a fraction of the time.
• AI in your workflow: How to use AI tools safely and ethically to advance your business.

Getting started with your website

As a budding entrepreneur, you have to grapple with a whole range of skills, and even entrepreneurs who have been in business for a while can use a refresher. It's never advisable to stand still, and learning new techniques and ways of working can bring your raison d'être as a business more to the fore. By using technologies such as AI, you can gain an edge over your competitors. For example, by shortening or optimizing your work process. And spending less time on repetitive tasks.

Google Analytics is also very important for gaining real insight into what works on your website and what doesn't. Does one page get all the traffic, or do many of your visitors bounce off one page? It is precisely these insights that can make your business grow or fail. Take the guesswork out of it and look at the hard facts in the Google Analytics data.

Whether you've just installed your first WordPress website with us or have been an experienced webmaster for years, the world of data and AI is constantly evolving. By investing a few hours in these free workshops, you'll expand your knowledge, be better equipped to deal with the comings and goings of customers, and prepare your business for change.

Do you need help linking Google Analytics to your website, or would you like to know how to optimize your hosting environment for best performance? Then please contact our helpdesk via chat or ticket. We're happy to help!