Backlinks for better ranking

Backlinks are links that point to your website. This was and is an important part of SEO (Search Engine Optimization). It tells Google and Bing how popular your website is hosting and how often it appears on the Internet. However, it has become a lot sharper after the updates to the search engines. Backlinks on sites that actually have nothing to do with the subject of your website are not counted. And these can even cause a penalty against you.

Google and Bing want to see relevant information from you. So if you have a shoe store then it is not a goal to put your link on a forum about games. You always have the possibility to take a link partner, this is a form of helping each other to get higher. Often sites make a separate page for this to indicate who your partners are.

For example, if you make a webshop or website for your customers then it's a good idea to look at various start pages and forums that deal with this topic. Consider also a WordPress hosting or Joomla hosting forum.

Types of backlinks

The types of backlinks are also important. Namely, you have a nofollow link on most forums. This tells the search engine coming over it not to follow the link. However, results indicate that search engines assign value to nofollow links as well. In any case it has the advantage that visitors who see the link and find it interesting click on it and come to your website.

A dofollow link is actually only obtained with link partners. You agree that you will place a link to your partner and visa versa. Just a listing or an ad spot with a link can get pretty pricey. Many forums and sites have an option to advertise on their website. Often you will pay ~ € 100, - per month for this, so you have to consider whether you find the investment worth it.

How do I keep track of the backlinks?

There are several tools to keep track of backlinks. We also offer a tool for this to all your backlinks in an easy format to map. If you are interested in this tool you can ask questions in the chat or order it right away through a ticket.

Another easy tool to use for backlinks is to simply enter your domain name or company name into a search engine.