Inviting a website visitor to contact you
Many websites have the main purpose of collecting leads. Businesses, organizations, and freelancers all have websites that are created for this sole purpose. A website can be used to get customers to visit a store, get them on the phone, or fill out a contact form. There are several tactics and ways that can be used on your website to get in touch with a customer. Let's take a look at them in this blog post!
Listing contact options prominently on your website
Every business decides on a certain flow of contact options because they all need to be maintained and updated. Once you list a phone number on your website, it is also important that you can be reached at that number. This is why many companies, web stores or organizations rely on email, a ticket system and online chat. For many companies, this is easier to implement than putting a permanent employee on the phone line.
Who, of course, can only talk to one customer at a time. Modern means of communication are therefore indispensable for many companies. And, of course, there is an increasing effort to capture customer service or follow-up as much as possible. Think of an F.A.Q., a knowledge base like we offer, and bots that try to resolve conversations as best they can. Of course, this will continue over the years with the help of artificial intelligence. And in the coming years, it will play an increasingly important role in contacting customers and taking over more and more customer services.
Using pop-ups and other eye-catchers
Pop-ups are also used to more actively engage visitors on the site, often a pop-up only becomes active when the mouse is navigated back into the browser bar. And they request an email address or other means of contact in exchange for a free ebook or special offer. Such tactics can be a bit intrusive, and you simply have to try them out to see if they have a positive impact on your target audience.
Other eye-catchers for contact can include something as simple as an author box or a photo of your account manager. The opportunity for direct contact with a real person can be perceived as more personal. And thus have a positive effect on the first contact.
Maintain a clear and sophisticated contact page
A contact page is also an indispensable part of many websites, because with a contact page you can accommodate all the different contact options in one place. And also place here an introductory text or a catchy text that can give the final push to the visitor. That's why it's important to pay proper attention to this point on a contact page. Visitors who click on this page are already thinking about it, it's up to you to make them take the final step. And to make it as easy as possible for them.
So don't have 20 fields in your contact form that they have to fill out, instead use a captcha to avoid SPAM messages from computers. Google Captcha can even do this fully automatically, and all the user has to do is press the button.
Take a look at your target audience: What channels are they on?
Since no two audiences are alike, this part of reaching out to your customers will always involve some testing and experimentation. For example, does your target audience prefer to be contacted by phone? Or is email the best option?
What's also becoming more common is contacting a company through various social media channels, where the old guard still picks up the phone and joins the queue. The younger generations are more likely to send a DM on Instagram, contact you via tweet or have a presence on TikTok. So it's up to you to figure out which audience your website appeals to and which platforms they use the most. A small ad can say a lot on the different social media channels.
What are your top ways to contact people on your website? Let us know! Start your online success with MijnHostingPartner.nl with cheap and fast hosting.