Choosing the right layout for your website
Websites can be created for a variety of purposes, but the right website layout can make the difference between a successful website and one that offers little else. With the right layout, a visitor who comes to the site can easily request more information, place an order right away, or read more about a topic that interests them. Read all about it in this blog post on how to best design your website.
What type of website are we talking about?
Different websites also have different requirements for their layout. But every website wants the same thing: a conversion. For businesses, that can be a phone call, a click on an ad for a blog site, or a completed contact form for a portfolio of freelancers. A conversion can be described as anything positive a visitor can do on a website. So it doesn't have to be a purchase. So other websites may have different requirements and therefore different layouts.
Write down on a notepad what is important for your website and how you want to present it to your customers and visitors.
Traditional page layout
Websites almost always have the following pages, accessible from anywhere.
- Main page
- Landing pages for individual services or products
- About us page
- Contact page
- Legal or technical pages such as privacy and cookie statements.
At the very least, you should make sure your home page looks good and is easy to use; most visitors who land on your site will do so on your home page anyway. And if they land on it through another site, the homepage is a frequently chosen second place for a visitor to land. So, on your homepage, you can invite them to contact you directly, offer them more information about your products, or lead them to interesting content in other ways.
Pages with information about your services or products
For businesses, freelancers and also blogs, it is important to launch some pages with the exact information about your services and products. Because with these landing pages, you are more likely to achieve better positions in Google and other search engines. And you give visitors more of what they are looking for. This is an advantage for anyone who wants to make their product or service more prominent, so highlighting that extra on a separate page can benefit you.
Compelling text or quotes from existing customers
A point that companies also often have on the website are the experiences of satisfied customers, here there are several ways to do this. But for example, a review or quote can be requested from a number of customers, which you can then explain on your homepage. Or they can be presented on a separate page. It's also often interesting for new customers to get a glimpse and see what existing customers think of your products or services.
Contact information clearly visible
A company's contact information should always be clearly visible on the website. Wherever the customer goes on the website, they should not have to look far to find the contact information. This can be achieved through various methods, popular among us is also the online chat option. This fixed point then always appears on the right side of the screen to ensure that there is always a way to contact or at least leave a message. A separate page can be set up for this purpose.
In the background, make sure that each page is available with a sitemap.
On the technical side, it is also important to make sure that your website can be indexed properly. You can do this by using a sitemap.xml on your site, a file that ensures that all URLs that should be public can be found. A sitemap can be created automatically using an online tool, or you can maintain it manually. If you use WordPress, you can simply install an appropriate plugin that will do the updating for you. It's convenient.
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