Reach your target audience - Adapt to different channels

The days of visitors coming directly to your website via a Google search are largely over. Nowadays, users follow a whimsical route through various platforms and devices before finally deciding to visit your website. From social media posts to YouTube videos, from email newsletters to review sites, every channel plays a role in the overall customer journey.

At MijnHostingPartner.com, we see that this behavior has a direct impact on the design of your website, your content and your marketing strategy. Let's take a look at how you can respond intelligently.

Users no longer search in the traditional way

Whereas people used to simply type "barefoot shoes" or "zero drop shoes" into Google, they now use multiple sources to gather information. Think of:

- TikTok and Instagram videos discussing products or services.

- Reddit discussions and online communities where experiences are shared.

- AI tools and chatbots (like ChatGPT) that provide summaries and recommendations.

This means that it's no longer enough to focus solely on search engine optimization (SEO). You need to think about how your brand and your website are reflected in all the different places where your target audience is active.

Note that a strong presence in search engines also has a direct impact on all other channels. This is because you are more present in this area and can therefore also be mentioned and shown more indirectly on the other channels. So SEO will remain an important factor for traffic to your website in 2025 and (for the time being) in the future.

Be present on other channels a lot

To stay visible, consistency across multiple platforms is important. Some practical steps:

- Social media - Share snippets from your blog posts, short videos or tips about your product. And try to connect with people and other relevant parties.

- Newsletter - Remind existing customers of new content or offers.

- YouTube or podcasts - Explain topics in an accessible way, e.g. "How to start running with barefoot shoes?"

- LinkedIn - Share your expertise on barefoot shoes and the relevant market within a business network.

By reusing and adapting content depending on the channel, you can reach a larger audience with relatively little extra effort. For example, a blog post can lead to a YouTube video and a short film on the same topic, a podcast and posts on social media. In this way, you can reuse content and topics to achieve maximum reach. This way you create more opportunities for someone to land on your website.

Everything comes together on your website

Although users come to your website through all kinds of channels, it remains the heart of your online presence. Therefore, make sure that:

- The loading speed is excellent, of course we have the right foundation for this with our hosting packages.

- The navigation is clear and mobile-friendly; depending on the target group, most traffic comes from mobile devices. So test this yourself thoroughly on different screen sizes.

- And the content matches what visitors expect after seeing your posts or ads.

A fast, reliable hosting environment from MijnHostingPartner.nl ensures that visitors have a positive experience - which ultimately leads to more trust, leads and conversions. Take a look at our hosting packages now, we have customized hosting packages ready for you for different types of websites. For example, we also support NET hosting projects with the latest versions, or you can opt for a flexible SSD hosting package that lets you go both ways.

Would you like to receive suitable advice for your needs? Then contact us via the online chat or send us an email. We will be happy to help you set up your ideal website and services.