Of course, the company Google does not stand still, and the algorithm of the search engine itself is changed frequently. And, of course, on the appearance itself. With this update, which has already been released in the United States and will soon be introduced in the Netherlands, continuous scrolling on mobile phones becomes possible. Mobile search results will therefore look different than the familiar 10 page links that appear in a desktop search. In this blog post, let's take a look at what impact this might have. And what you should know about it. Let's get started.
As you know from various social media sites and other types of websites, constantly scrolling through different pages on mobile is very common. The longer you stay on sites like Instagram, Facebook, Reddit, or Twitter, the better for those sites. So Google has already enabled this so that search results will continue to load even if you scroll down.
This may seem like a small change that is actually uninteresting. But nothing could be further from the truth. This seemingly small change could actually have an impact on the phenomenon of where best to bury a body. On the second page of Google. Since this required a manual action (still on desktop) to get to the next page. Now that's no longer necessary on mobile. So users can keep scrolling and are less likely to type in or expand another search first.
So, for example, if your website is on the second page of Google, you probably won't get any clicks from there. This will now be possible because it will be easier to get to the next page in mobile search results.
Of course, the first page, the first position is still every webmaster's goal for their website. However, this is sometimes too ambitious. With results being on the second page of Google and getting more clicks, for example, and a low bounce rate. You can also move up quickly in the search results. This provides more interaction and is good in the eyes of the search engine giant. That's because, among a host of other factors, more and more attention is being paid to the searcher's user experience. And whether he or she was satisfied when navigating to your website.
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