Every website needs content, this can come in many different shapes and sizes. However, it is necessary to pay some attention to how you implement this from an idea, to content on your website. We would like to give you some tips in this article!
A website needs content to convince customers to avail your services, buy a product or make a conversion on your website. With a blog post or an informative text, you can describe a product and inspire customers to take action. The same goes for creating a video, image or infographic. These different ideas can be turned into content for your website in a variety of ways.
New ideas and developments, what can you use them for?
We have mentioned in previous blog posts that it is advisable to keep a list of ideas on your phone or laptop. This way, you can put an idea on your to-do list whenever it comes your way. With this list, you can then determine if it is worth going after. For example, for a keyword or term, research the demand for it in Google Trends or Keyword Planner. Here you can get an idea of how often people are searching for it. Also research the amount of people interested in it on social media. For example, by using the hashtags and seeing how many posts there are and if there are any interactions.
This way, you can easily determine which ideas are useful to write about and put more effort into it. For developments that your business or website is going through, you can decide if it makes sense to post about it on your website. For example, when a new product or service is launched, you may decide to promote it with a blog article, a new page and posts on social media. Then you have chances to get traffic from Google thanks to the blog posts or page. And from other sources through the posts on social media.
So after researching on social media and a keyword planner, determine if the topic makes sense to write about. And then get to work turning your idea or development into content for your website.
In what form do you want it on your website?
A website can have many ways to place content, this can be on a new page, in a blog post, on a product page or of course externally on social media or other channels. It is important to provide new content on a regular basis for many different reasons. This has a positive effect on your ranking in the various search engines. And there is also more content for existing customers to interact with. So, new content has many benefits to not only attract new customers, but also to convince existing customers to opt for the new product, for example.
Email marketing is also a proven tactic to get existing customers to buy from you again. This is also possible with email subscribers who came to the email list through your blog, for example. This way, you can persuade people who are not yet paying customers.
The form of the content often also depends on how you publish it. With a blog post on your website, you can combine this with social media. A video you put on your website can also be shared with YouTube to draw traffic from YouTube to your website.
Infographics or images can also be a powerful tool to share on social media and also on your website. An image or infographic on your hosting website can make a lot clear at first glance. And thus act as a quick attention magnet.
Publish the content and optimize it
Publishing content can be scheduled on various social media channels, or you can make it live right away. Publishing content in a content management system like WordPress hosting or Umbraco hosting is easy and fast. And it can be added directly in the admin area. A post you create on a local computer using Word, for example, must first be translated into HTML. Content management systems do that easily for you. If you program your site yourself, you have to do it manually.
Optimizing content is posting at the right time on social media and optimizing the post or content itself. For example, try to keep the right headlines and layout for your article. And read it again. Large chunks of text are not recommended in most cases. And breaking up blocks of text into shorter formats works best for most websites.
For images and other media, it's also important not to place them at their original size, as this can be too large and cause site speed issues. Especially on mobile devices with a less than optimal connection. You can do this by compressing the images using tinypng for example, and only then uploading them to the website hosting.
We hope these tips help you publish content to your website and how that works. If you have another question about how this is done for your website, you can always come to us in the chat. MijnHostingPartner.nl is your partner in hosting!