ChatGPT begins running ads

What every user had already expected is now being introduced in the ChatGPT app: the first advertisements are being shown to users. This opens up a new opportunity to use a marketing budget to draw attention to your website within AI traffic. And it will almost certainly be expanded to an ever-larger target group.

In this blog post, we want to take a look at what these ads look like and how you can deal with them.

The ads are not yet running in the Netherlands, but were initially introduced in the US with the "Free" and "Go" plans.

Why is ChatGPT introducing ads?

ChatGPT has quickly become one of the most widely used AI platforms in the world. Every day, millions of people use the tool to write texts, research information, generate ideas, or solve technical problems. For many users, ChatGPT has become an integral part of their daily digital work routine.

However, behind this popular service lies an enormous infrastructure. The development, training, and maintenance of AI models, as well as the operation of the servers on which everything is processed, involve high costs. Until now, this has been largely financed by paid subscriptions, but with the introduction of advertising, a new source of revenue is now being added.

OpenAI is thus taking a step that was already on the horizon. Many large online platforms have transitioned to a combination of subscriptions and advertising in the long term. ChatGPT is now following the same path.

Advertising in the chat environment

The way advertising is displayed in ChatGPT differs from what we are used to seeing in other sources. It is pointed out that advertising can be considered completely independent of your conversation with ChatGPT and is stored on separate servers. In addition, the advertisements are visually separated from the regular responses.

When a user asks a question about a product, service, or solution, a sponsored recommendation that matches that question may appear. It is precisely this approach that makes the advertising model interesting. The ads are directly linked to the user's intention. For example, someone looking for recipes will see an ad from a provider such as Picnic. This is intended to ensure high relevance, and the intention to click through may be greater here than with a conventional combination of search query and ad. Of course, the figures and experiences will provide more insight into this in the future.

Users also have the option of opting in to personalized ads or disabling them in the app settings to see regular ads. The ads will therefore remain and are expected to be rolled out worldwide shortly after the test phase.

Once this is activated for businesses, it will be interesting to advertise there, just as you probably already do via Google Ads or social media. Will ads in the context of a ChatGPT chat be useful in attracting "super" targeted visitors to your landing page? However, practice will show how successful such campaigns can be.

One thing is already quite certain: the marketing budget will have to be increased for this. With an average price of ~60 euros for 1000 views, as reported by several sources. For many industries, this is more than a traditional ad on another channel.

For those who want to read more about this development, I recommend OpenAI's special FAQ page. Almost all questions are answered here.

https://help.openai.com/en/articles/20001047-ads-in-chatgpt

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